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East Coast Fresh - Marketing Project Plan
IMC Capstone
Favorite b word LLC Business Pitch Deck - Marketing For Entrepreneurs
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
For this assignment, my job was to articulate basic marketing concepts and apply them to a small business.
For this assignment, my job was to articulate basic marketing concepts and apply them to a small business.
byDesign Consumer Centric Business Plan
Cause Marketing Partnership
WeWork - Brands in the News
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
For this assignment, my job was to apply a specific reading from class to determine if the brand is following the best practices.
For this assignment, my job was to apply a specific reading from class to determine if the brand is following the best practices.
NARS x LANCÔME
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
The group identified two brands and develop personas, attributes, value propositions and other content.
Group Assignment:
The group identified two brands and develop personas, attributes, value propositions and other content.
Revitalizing Park Hotels
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
Our group played the role of a brand team reporting to Priya Paul at The Park Hotels. After reading the case study and analyzing the accompanying data, our group created a recommendation for Paul to implement.
Group Assignment:
Our group played the role of a brand team reporting to Priya Paul at The Park Hotels. After reading the case study and analyzing the accompanying data, our group created a recommendation for Paul to implement.
L.L. Bean - Evaluating a Brand
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
For this assignment, our group analyzed a brand using the six characteristics of a STAR brand. We examined each of the six characteristics and determined how the brand has or has not leveraged each characteristic to build equity.
Group Assignment:
For this assignment, our group analyzed a brand using the six characteristics of a STAR brand. We examined each of the six characteristics and determined how the brand has or has not leveraged each characteristic to build equity.
Sephora Beauty Insider - Loyalty Program Assessment
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
For this assignment, our group analyzed a traditional loyalty program to determine if that program is contributing to or detracting from brand equity.
Group Assignment:
For this assignment, our group analyzed a traditional loyalty program to determine if that program is contributing to or detracting from brand equity.
Netflix - Consumer Research & Insights
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
This is a presentation of our groups collective research findings and strategic implications and recommendations.
Group Assignment:
This is a presentation of our groups collective research findings and strategic implications and recommendations.
The Rise of An Empire - Amazon
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
Our group was assigned to choose a brand and highlight an ethical challenge/dilemma.
Group Assignment:
Our group was assigned to choose a brand and highlight an ethical challenge/dilemma.
Ethical Challenge - The Yogurt Industry
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
The goal of this exercise was to give our experience applying a systematic, ethical decision-making model to a case regarding a company or more than one company and experience the process of building consensus across a team of individuals with different personal ethics.
Group Assignment:
The goal of this exercise was to give our experience applying a systematic, ethical decision-making model to a case regarding a company or more than one company and experience the process of building consensus across a team of individuals with different personal ethics.
IMC Campaign Planning
Georgetown University, Master of Professional Studies, Integrated Marketing Communication
Group Assignment:
Based on the RFP/Case Study from Authentic Agility Games, my team wrote an integrated marketing communications campaign plan to solve a complex communication challenge.
Group Assignment:
Based on the RFP/Case Study from Authentic Agility Games, my team wrote an integrated marketing communications campaign plan to solve a complex communication challenge.
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